Video production for the health sector
Video has become an essential tool to capture audience attention, as well as to inform and educate. Mobile Health works closely with a range of health organisations, using both live and recorded video productions to reach the health professionals in rural communities. Our goal is to use video to support rural health professionals to overcome challenges of professional isolation.
Experience in health, knowledge of rural
Mobile Health has been delivering live video productions since 2002. The health sector has a number of sensitivities, especially when filming patients and surgery. Through this experience we have acquired the creative and technical capability to produce a wide range of video services for the health sector. As a company we have a very clear focus on rural, and have developed a good understanding of what videos will and won’t work for a rural audience.
Live video productions
Where immediate audience interaction is required, we will broadcast live. From live surgery to rural health education sessions, we frequently provide single camera and multi-camera productions distributed through private video links, live streaming and/or webinars.
Live surgery | Live streaming | Webinars | Conference
We complete the full range of video productions, from single-camera interviews to multi-camera filming and editing. We are equally happy creating a punchy 30-second social media clip, to a 60 minute fully scripted and acted production.
Interviews | Conference presentations
Training & education videos | Intros & promotional videos
Live Video Production
Where immediate audience interaction is required then we will broadcast live. From live surgery to rural health education sessions, we frequently provide single camera and multi-camera productions distributed through private video links, live streaming and/or webinars. We use a range of video switching and mixing equipment to produce professional live productions.
Live Video Cross
Mobile Health has 15 years experience in broadcasting live video from health facilities including operating theatres. Broadcasts from both the mobile surgical unit and tertiary hospitals are transmitted over secure private networks.
Broadcasting live can engage an audience, questions and comments can be addressed and answered live as part of the presentation. We frequently broadcast on private health networks for a closed audience. If content is less sensitive we can live stream on any platform including YouTube and Facebook.
Webinars are extremely good for education and training especially for rural and remote audiences where travel can be a big barrier. We have produced webinars with attendees as far north as Hokianga, and as far south as Stewart Island.
Video productions require fast and crisp camera switching. We use multiple cameras and video switching units to capture a number of shots such as wide angle and close up.
Recorded Video Production
We complete the full range of video productions, from single camera interviews, to multi-camera filming and editing. We are equally at home creating a punchy 30 seconds social media clip, to a 60 minute fully scripted and acted production. Primarily our focus is on providing health related content for rural audiences, but our capability extends beyond that.
Interviews in the Field
A recorded interview can be a very effective method to capture key points from a person. Interview styles we film vary depending on the situation but include quick stand up interviews, formal seated interviews, to long format documentary style interviews. We use a mix of single, dual and three camera setups depending on the application.
Interviews at Events
Conducting interviews at conference is a specialist area for Mobile Health. We focus on medical conferences, and while guests may have specialist knowledge to benefit the health workforce overall, they are especially well received by rural teams.
Conferences provide a great forum to share ideas, experiences and updates, but are limited to the number of people in the room. By recording these sessions, it makes it possible to continue to leverage the content well after the event concludes. Edited material can be distributed through social media, direct distribution to membership groups, and direct email campaigns.
Documentary Style Videos
Some stories need to be told using a longer format, with video shoots at various locations. We were privileged to work with Heather Gunter to help her articulate the sad story of her son Matthew.
Where required we will partner with other producers, camera, sound and lighting operators to ensure every story is told in an appropriate may.
Intros & Promotional videos
For rurally focused organisations we can assist in creating short videos for web or social media. Intros, promotions, timelapse, can be used to support an event or promotion. One example was a short promotional video for NZ Locums who recruit locum GP’s for rural New Zealand.
Green Screen & Teleprompter
Technical tools such as green screen allow increased creativity in post production. We utilise green screen to add backgrounds, images, presentations and logos during post production.
Teleprompters are an excellent tool to help a presenter maintain good flow of speech, while also maintaining eye contact with the camera.